How to send a SMS campaign

To the HiTide segment in


A HiTide campaign can contain a mix of new, reactivated and existing phone numbers. In order to be able to send a Klaviyo SMS campaign to all of these contacts at once, follow the steps below:


This targeting method works even if a phone number has participated in multiple HiTide campaigns.

1. Create a Klaviyo segment

a. Go to Audience / List & Segments / Create New / Create Segment


b. Name the new Segment

You can use whatever name works for you. A good starting point is HiTide.

c. Select the “Properties about someone” Filter


d. Select the “HiTide“ value and press “Create Segment”


2. Send the SMS campaign to the newly created segment


That's it! Easy right?