Case Study

“HiTide has truly transformed our SMS marketing!”

Danny Marken

Brand Manager, True Citrus

True Citrus
Attentive

How True Lemon Added 24% New Subscribers To Their Monthly Attentive List Growth

24%

List Growth

58%

SMS Opt-ins

128%

AOV

$0.16

Cost per new subscriber

HiTide
Attentive

The Challenge

Bridging the gap between Social and Attentive SMS

True Citrus was started in 2003 with their flagship product True Lemon, which was created to provide shelf-stable, fresh squeezed lemon taste in convenient on-the-go sachets. Today, True Citrus has eight sales channels and True Lemon and True Lime products can be found in over 45,000 grocery and mass stores as well as online on Amazon, Walmart.com, and more. With over 100 products, True Citrus offers zero calorie unsweetened wedge replacements, low-calorie Drink Mixes, Energy drink mixes made with caffeine from green tea, low-sugar, vitamin-fortified Kids drink mixes, and salt-free Seasoning Blends, catering to a wide audience of devoted fans. All True Citrus products are made with simple, clean, Non-GMO ingredients.

True Citrus uses Attentive to power their SMS marketing strategy - a key channel for reaching and converting customers.

True Citrus was looking to tap into their vibrant Instagram community of over 60k True Lemon fans, and convert as many as possible to Attentive SMS subscribers.

The Solution

Implementing Attentive Opt In CTA directly into Instagram DMs, driving powerful growth.

By using HiTide (an Attentive Technology Partner) to tap into the power of IG DM automation, True Lemon launched a conversational opt-in flow that matched their brand voice.

Because HiTide is deeply integrated with Attentive, True Lemon was able to easily confirm subscriber status, list growth, and track post-campaign opt-out rates.

Brand Manager Danny Marken and Social Media & Content Associate Tina Huynh of True Citrus teamed up to create an engaging piece of content with the goal of driving SMS opt-ins.

True Lemon's giveaway campaign centered around an organic feed post where followers could drop the “💛” emoji to enter and win one of 5 prizes. By asking audience members to engage with the post, True Lemon significantly boosted both post distribution and social proof, getting their offer in front of more followers - and driving over 8K comments.

Participants who commented with “💛” received an entry DM, including an Attentive “Two Tap” landing page link.

From there True Lemon was able to convert the vast majority of conversations into Attentive SMS Subscribers.

The Result

Insanely efficient Attentive subscriber acquisition.

True Lemon's giveaway campaign reached an impressive 19% of True Lemon's total following organically.

Roughly 58% of campaign participants who triggered True Lemon's automated DM ended up opting into True Lemon's Attentive list; almost 50% of SMS opt-ins from the campaign were Net New subscribers.

True Citrus added 24% to the expected monthly list growth based on previous months' average.

By using HiTide, True Lemon was able acquire new SMS subscribers at an effective cost* of $0.16 - before factoring in subsequent purchases.

Even better, campaign subscribers who went on to purchase had anAOV (average order value) of 128% compared to overall True Lemon AOV.

24%

list growth

58%

SMS Opt-ins

$0.16

Cost Per

New Subscriber

128%

AOV

Compared to overall AOV

“HiTide has truly transformed our SMS marketing! Its super easy and efficient DM automation really amped up our recent giveaway, helping us welcome an amazing 1,300 new subscribers in just four days. Not to mention we immediately raked in $2.2K during those four days. We're especially thrilled about how it makes the subscription process so smooth and fun for our customers. We absolutely recommend it for its top-notch performance and friendly interface.”

Danny Marken

Brand Manager, True Citrus