“HiTide couldn't have come at a better time for our brand. Building community has always been the core of our business. Through the use of HiTide, we've been able to truly bridge the gap between our Instagram followers and our raving fans. The use cases through HiTide are endless for our brand and we plan to utilize this in our long-term social strategy!”
WERE EXISTING CUSTOMERS
NEWLY REACHABLE BY SMS
SEEQ launched in 2021 with game changing protein in two deliciously fruity flavors: Strawberry Splash and Mango Pineapple. With a bevy of flavor drops since, the SEEQ team is shaking up the protein powder industry with a product that tastes like a juice and is a world apart from the thick and milky texture of traditional protein shakes.
SEEQ keeps things juicy on social with a feed that blends of humor, behind the scenes brand building, and their signature (very entertaining) viral taste tests.
The hyped flavor drop and restock strategy was building so much community FOMO that SEEQ faced a challenge familiar to many fast-growing brands: how best to update customers on inventory availability? Was there a way to use restock moments to convert new customers in a way that felt as edgy and refreshing as the brand itself?
SEEQ already had a robust SMS Marketing strategy and was looking to build a bridge between Social and SMS sign up. Trying to move their fans OFF of IG to sign up for SMS waitlists didn't feel right. After all, SEEQ wanted to meet their customers and leads on familiar turf: their Instagram community. Further, they wanted to avoid all the friction associated with asking customers to jump through hoops to find a link and type in their phone number.
How could SEEQ build an SMS Subscriber acquisition flow that was as smooth as their product itself?
SEEQ was restocking their recent flavor drop, Watermelon Wave.
Together with HiTide, SEEQ built a simple organic Restock Alert post and published it to their feed organically.
The post capitalized on pent-up demand and was intended especially for followers who had previously missed the chance to buy. Though the restock moment was a couple weeks out, SEEQ knew they had a hit on their hands and wanted to collect text subscribers while momentum was strong.
SEEQs post was simple: followers could drop a comment with the “🍉” emoji to receive a private DM that guided them through a frictionless TCPA-compliant opt-in.
SEEQ's Restock Alert exceeded expectations. It turned out that converting IG followers to SMS subscribers led to more than just sales of Watermelon Wave.
A few weeks after the restock (upon which all subscribers received a Restock Alert text campaign), SEEQs HiTide acquired subscribers had converted to customers at a massive rate of 51% - meaning that more than half of the subscribers who opted in via HiTide ended up making a subsequent purchase.
49% of the subscriber opt-ins from the campaign were Net New, from people who had never previously given SEEQ permission to send them marketing texts.
What's more, from a retention perspective, SEEQ was able to obtain Text Marketing permission from their existing customers who had not yet opted into texts; 18% of subscribers fell into this category.
Unsubscribe rate has stayed under 2% in the weeks following the campaign.
SEEQ has already launched multiple new HiTide-powered campaigns as a result of the Watermelon Wave Restock success and has added HiTide to their growth and retention arsenal.