onewith is changing the swimwear game with swimsuits that are dig-free, elastic-free and edgeless, just like no-show undies. The team behind the fast growing brand has built a vibrant community of customers, fans and advocates on Instagram. Collection drops and restocks are a big part of that strategy.

Since SMS (via Postscript) is one of onewith’s top revenue channels, the onewith team was looking for a way to engage and convert IG followers to SMS subs in between drops, and prime the pump for upcoming moments.

onewith came to HiTide with a specific goal: gain as many new Postscript SMS subscribers as possible, during a lull between collection drop hype cycles, without leveraging brand-dilutive discounts.

onewith chose a giveaway that included onewith gift cards and on-brand 3rd party product add-ons (in this case, a Stanley tumbler and a Funboy retro convertible pool float).

The campaign was published organically in Carousel format, and supported with IG stories. The CTA was to comment or Story reply with a “🪐” emoji - a nod to onewith’s Neo Retro Summer 2023 collection that had previously dropped.

HiTide powered conversational conversion, helping onewith automatically DM all participants who dropped the 🪐 - taking them through a fun, personal & easy TCPA-compliant SMS opt-in flow in DM.

The campaign reached more than two-thirds of onewith’s followers - a stellar ratio for a 100% organic campaign.Subscriber conversion rates were equally impressive - of the campaign participants (those who dropped the 🪐 keyword and thus received the onewith’s automated DM), a full 88% converted to SMS subscribers. What’s more, 38% of those subscribers were net new - followers who had never previously given onewith permission to text them.

Three weeks after the campaign, subscribers acquired by HiTide held strong at one quarter of onewith’s overall D30 unsubscribe rate.

With the success of the organic giveaway, the onewith team plans to power all future giveaways with HiTide, including supporting them with future Click-to-Message campaigns, and adding HiTide to their paid and organic SMS-list growth toolkit.