How to set up TikTok Direct Messaging Ads

For brands using HiTide.

Brands can use TikTok Direct Messaging Ads to move users into an automated DM funnel.

4 minutes until the end
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Before you begin

To use TikTok Direct Messaging Ads, you will need to have a TikTok Business Account with your Direct Message permission set to Everyone. This ensures that users can send messages to you when they click on your ad. To learn how to set your Direct Message permission, refer to How to update your TikTok Direct Message permission.

The below instructions are requirements for running a campaign that clicks out to the defined HiTide campaign and pushes conversions.

Creative & audience targeting guidance

☝️ Not in scope for this document is creative guidance which can be determined separately using this article:

☝️This document focuses on the work you need to do in TikTok Ads Manager.

It assumes you’ll separately set up a corresponding HiTide campaign in HiTide with the Click to Message ad trigger.

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Step 1 / 12

Go to HiTide and click on the Settings and then click onConnect Ad Manager button

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Step 2 / 12

Then click Connect on TikTok Ad Manager and folow on screen instructions

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Step 3 / 12

Go to the HiTide dashboard and click on the more button of the campaign you want to use. Then click on Setup Click to Message Ad

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Step 4 / 12

Log in to TikTok Ads Manager, and select Create Ad

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Step 5 / 12

Select Lead generation/Smart+ campaign, as your advertising objective. Then press Continue

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Step 6 / 12

In Optimization and bidding section, select TikTok direct messages then, as Goal, select Conversations and press Continue

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Step 7 / 12

For TikTok Direct Messaging Ads, you will need to provide a TikTok Business Account to which the direct messages will be sent. Link your account if you haven't already. You will need the email you used to register your TikTok Ads Manager account and a TikTok account.Once you've linked your TikTok Business Account, you will be able to select that as your identity and also the account that will receive the direct messages from interested users.

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Step 8 / 12

In Welcome message section, click on Choose from library

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Step 9 / 12

Then select your campaign and click on Confirm

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Step 10 / 12

Ad your Creative assets

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Step 11 / 12

In the Add Text section, make it clear that clicking on the ad call to action (CTA) button will take the user to a direct message chat with the advertiser.

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Step 12 / 12

Press Publish all to publish your ad.

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🎉 That's it! Easy right?

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