How to set up TikTok Direct Messaging Ads

2 minutes until the end

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Before you begin

To use TikTok Direct Messaging Ads, you will need to have a TikTok Business Account with your Direct Message permission set to Everyone. This ensures that users can send messages to you when they click on your ad. To learn how to set your Direct Message permission, refer to How to update your TikTok Direct Message permission.

Step 1 / 6

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Step 2 / 6

Select Lead generation/Leads through direct messages or phone calls, as your advertising objective. Then press Continue

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Step 3 / 6

For TikTok Direct Messaging Ads, you will need to provide a TikTok Business Account to which the direct messages will be sent. Link your account if you haven't already. You will need the email you used to register your TikTok Ads Manager account and a TikTok account.Once you've linked your TikTok Business Account, you will be able to select that as your identity and also the account that will receive the direct messages from interested users.

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Step 4 / 6

Ad your Add creative

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Step 5 / 6

In the Add Text section, make it clear that clicking on the ad call to action (CTA) button will take the user to a direct message chat with the advertiser.

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Step 6 / 6

Press Publish all to publish your ad.

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🎉 That's it! Easy right?

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